SEO (Search Engine Optimization) specialist

The SEO specialist position requires utilizing SEO tools and conducting keyword research to enhance digital brand visibility. Being a research-oriented role, the ability to independently boost website ranking is crucial. The ideal candidate should excel in interpreting research insights and implementing them into effective campaigns. In this role, you will be expected to: - Gain a profound understanding of website strengths and weaknesses to develop SEO strategies for enhancement - Report to a senior SEO specialist for guidance and improvement recommendations based on thorough analysis - Utilize SEO tools such as Google Analytics to elevate website ranking on search engines - Drive website traffic, increase sales/leads, and enhance overall engagement through SEO strategies Key Responsibilities: - Create and implement web optimization strategies as an SEO specialist - Conduct regular keyword research to ensure SEO success - Manage SEO campaign expenses and adhere to the monthly budget - Conduct test runs, identify trends, and analyze results to refine SEO strategies - Collaborate with the website development team to ensure SEO best practices are integrated across the site Required Skills and Qualifications: - Proven experience in SEO - Profound understanding of search engine algorithms - Familiarity with Google or Adobe Analytics - Excellent written and verbal communication skills Preferred Skills and Qualifications: - Bachelor's degree in marketing, mass communication, media studies, or related field - Previous experience with a content management system - Diploma or certification in digital marketing or relevant area - Updated knowledge of SEO tools and industry trends This is a full-time, permanent role with benefits including health insurance, Provident Fund, and a performance bonus. The work schedule is during day shifts, and the experience requirement is a minimum of 2 years in digital marketing. The work location is in person, and the application deadline is 01/07/2025.,