SEO & Paid Media Executive

Electromech Material Handling Systems

3 - 5 years

4 - 8 Lacs

pune

Posted:-1 days ago| Platform:

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Skills Required

seo css google analytics search console wordpress semrush html

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

SEO

Develop and execute comprehensive on-page and off-page SEO strategies to grow organic visibility.
Conduct in-depth keyword research, competitor and site audits, and optimize metadata, content, and internal links.
Create effective link-building and outreach campaigns to enhance domain authority.
Monitor website performance using Google Analytics, Search Console, SEMrush, or similar tools.
Collaborate with agencies and teams to implement SEO best practices.
Generate reports, analyze trends, and suggest optimization actions.

Paid Media (Google, Meta, LinkedIn)

Plan, create, and optimize paid campaigns across Google Ads (Search, Display,YouTube), Meta (Facebook & Instagram), and LinkedIn Ads.
Set up and monitor ad campaigns to achieve performance goals like lead generation, engagement, or conversions.
Manage budgets, bidding strategies, audience targeting, and remarketing activities.
Conduct A/B testing of creatives, ad copies, and landing pages to improve ROI and CTR.
Track performance metrics, prepare weekly/monthly reports, and derive actionable insights.
Collaborate with the design and content agency for campaign creatives and messaging alignment.
Stay updated with latest advertising trends, algorithm changes, and platform enhancements.

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