Seo Manager

1. Experience Requirements:

• 3+ years

  of proven SEO experience with a focus on both technical and content-based SEO.

• 3+ years

  in a leadership role managing SEO teams or cross-functional digital marketing teams.
• Experience with

  B2B and B2C SEO strategies

  across multiple industries, including both local and global SEO.
• Proven track record of driving

  organic traffic growth

  and improving SERP rankings for large-scale websites.
• Experience working with

  US-based clients

  and a solid understanding of international SEO, including hreflang tags, country-specific domains, and localization strategies.

2. Technical SEO Skills:

• Proficiency with SEO tools such as:

• Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and BrightEdge.

• Strong understanding of:

• Crawlability, Indexability, and Site Architecture

  .
• Core Web Vitals and page speed optimization techniques.

• Structured data (schema markup)

  and how to implement it.
• Familiarity with web technologies like

  HTML, CSS, JavaScript

  , and CMS platforms such as

  WordPress, Shopify, and Magento

  .
• Ability to conduct comprehensive

  technical audits

  and resolve indexing, crawlability, and other technical SEO issues.

3. Content SEO Skills:

• Expertise in

  keyword research

  , topic clustering, and creating SEO-optimized content strategies.
• Experience with content management systems (

  CMS

  ) and basic understanding of

  content writing

  and

  copywriting

  principles.
• Ability to collaborate with content writers to develop

  SEO-friendly content

  and

  optimize existing content

  .
• Knowledge of

  E-A-T (Expertise, Authoritativeness, Trustworthiness)

  and content guidelines per Googles quality standards.

4. Analytics and Reporting:

• Proficiency in data analytics and reporting using:

• Google Analytics 4 (GA4)

  , Google Data Studio, and other BI tools.
• Ability to create

  custom reports

  and dashboards to track SEO performance and ROI.
• Strong skills in analyzing traffic trends, user behavior, and making

  data-driven decisions

  .

5. Strategy and Planning:

• Ability to develop and execute comprehensive

  SEO strategies

  aligned with business goals for both in-house and client projects.
• Experience with

  local SEO strategies

  (GMB optimization, citations, local link building).
• Strong understanding of

  mobile SEO

  and optimization techniques for mobile-first indexing.
• Knowledge of

  link-building strategies

  and experience in managing outreach campaigns.
• Understanding of

  paid search (PPC)

  to collaborate effectively with PPC teams.

6. Leadership and Communication Skills:

• Proven ability to lead and mentor an

  SEO team

  of analysts, specialists, and content writers.
• Strong project management skills and experience with tools like

  Jira

  .
• Excellent verbal and written communication skills to present strategies, results, and insights to clients and senior management.
• Ability to

  collaborate

  effectively with other marketing teams (PPC, social media, content) to ensure a unified approach.

7. Compliance and Security Knowledge:

• Understanding of

  GDPR

  and other privacy regulations affecting SEO and analytics tracking.
• Awareness of

  SEO security practices

  to prevent negative SEO and penalties.

8. Certifications (Preferred but not mandatory):

• Google Analytics Certified

  .

• Google Ads Certification

  .
• Certification in tools like

  SEMrush, Ahrefs, or Moz

  .

• SEO certifications

  from recognized platforms (Coursera, HubSpot, or Yoast).

9. Soft Skills:

• Strong

  analytical and problem-solving skills

  .
• Adaptability to

  algorithm changes

  and industry trends.
• Excellent time management and ability to handle multiple projects concurrently.
• Creativity and critical thinking for innovative SEO solutions.

Interested Candidate share CV at harshi@kriyaninfotech.com