Seo Manager

Job Description

1. Experience Requirements: 5+ years of proven SEO experience with a focus on both technical and content-based SEO. 3+ years in a leadership role managing SEO teams or cross-functional digital marketing teams. Experience with B2B and B2C SEO strategies across multiple industries, including both local and global SEO. Proven track record of driving organic traffic growth and improving SERP rankings for large-scale websites. Experience working with US-based clients and a solid understanding of international SEO, including hreflang tags, country-specific domains, and localization strategies. 2. Technical SEO Skills: Proficiency with SEO tools such as: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and BrightEdge. Strong understanding of: Crawlability, Indexability, and Site Architecture . Core Web Vitals and page speed optimization techniques. Structured data (schema markup) and how to implement it. Familiarity with web technologies like HTML, CSS, JavaScript , and CMS platforms such as WordPress, Shopify, and Magento . Ability to conduct comprehensive technical audits and resolve indexing, crawlability, and other technical SEO issues. 3. Content SEO Skills: Expertise in keyword research , topic clustering, and creating SEO-optimized content strategies. Experience with content management systems ( CMS ) and basic understanding of content writing and copywriting principles. Ability to collaborate with content writers to develop SEO-friendly content and optimize existing content . Knowledge of E-A-T (Expertise, Authoritativeness, Trustworthiness) and content guidelines per Googles quality standards. 4. Analytics and Reporting: Proficiency in data analytics and reporting using: Google Analytics 4 (GA4) , Google Data Studio, and other BI tools. Ability to create custom reports and dashboards to track SEO performance and ROI. Strong skills in analyzing traffic trends, user behavior, and making data-driven decisions . 5. Strategy and Planning: Ability to develop and execute comprehensive SEO strategies aligned with business goals for both in-house and client projects. Experience with local SEO strategies (GMB optimization, citations, local link building). Strong understanding of mobile SEO and optimization techniques for mobile-first indexing. Knowledge of link-building strategies and experience in managing outreach campaigns. Understanding of paid search (PPC) to collaborate effectively with PPC teams. 6. Leadership and Communication Skills: Proven ability to lead and mentor an SEO team of analysts, specialists, and content writers. Strong project management skills and experience with tools like Jira . Excellent verbal and written communication skills to present strategies, results, and insights to clients and senior management. Ability to collaborate effectively with other marketing teams (PPC, social media, content) to ensure a unified approach. 7. Compliance and Security Knowledge: Understanding of GDPR and other privacy regulations affecting SEO and analytics tracking. Awareness of SEO security practices to prevent negative SEO and penalties. 8. Certifications (Preferred but not mandatory): Google Analytics Certified . Google Ads Certification . Certification in tools like SEMrush, Ahrefs, or Moz . SEO certifications from recognized platforms (Coursera, HubSpot, or Yoast). 9. Soft Skills: Strong analytical and problem-solving skills . Adaptability to algorithm changes and industry trends. Excellent time management and ability to handle multiple projects concurrently. Creativity and critical thinking for innovative SEO solutions.