SEO Manager

• Represent Pinkerton s core values of integrity, vigilance, and excellence.
• Develop and execute successful SEO strategies to improve search rankings and drive organic traffic
• Conduct keyword research to guide content teams and optimize website content and landing pages.
• Direct off-page optimization projects (e.g. link-building) and collaborate with content creators to ensure quality SEO content.
• Monitor, analyze, and report on performance metrics, such as click-through rates, conversion rates, and website traffic to identify areas for improvement.
• Stay updated with the latest SEO trends, search algorithm updates, and industry best practices. Collaborate with Pinkerton s Growth team, Information Technology, and third-party digital marketing agencies to ensure cohesive and integrated marketing campaigns.
• Manage and improve SEO strategies, directly resulting in lead conversion optimization. Recommend changes to website architecture, UX/UI, content, linking, and other factors to improve SEO positions for target keywords.
• Develop measurable key performance indicators and deliver status reports, business metrics, and business plans
• All other duties, as assigned.

Bachelors degree in marketing, information technology, or related field preferred. Three years or more of proven SEO experience with a strong portfolio of successful SEO projects. Pinkerton is an inclusive employer who seeks candidates with diverse backgrounds, experiences, and perspectives.

• Proven experience in delivering increased traffic and improving search engine result pages rankings.
• In-depth knowledge of standard SEO tools (e.g. Google Ads, SEMRush, and Ahrefs) and familiarity with content management systems and analytics tools (e.g. Google Analytics and CrazyEgg).
• Experience with SEO reporting.
• Demonstrated ability to work independently and manage time effectively, as well as collaboratively with a creative team.
• Adaptable to the external environment and as the organization evolves.
• Able to manage multiple projects simultaneously with competing priorities and deadlines.
• Excellent written, verbal, and presentation skills.
• Able to analyze complex situations and recommend solutions.
• Commitment to staying informed on the evolving landscape of SEO.
• Computer skills; Microsoft Office and operations-based technology platforms.

Working Conditions:

With or without reasonable accommodation, requires the physical and mental capacity to effectively perform all essential functions;

• Regular computer usage.
• Occasional reaching and lifting of small objects and operating office equipment.
• Frequent sitting, standing, and/or walking.
• Travel, as required.

Pinkerton is an equal opportunity employer to all applicants and positions without regard to race/ethnicity, color, national origin, ancestry, sex/gender, gender identity/expression, sexual orientation, marital/prenatal status, pregnancy/childbirth or related conditions, religion, creed, age, disability, genetic information, veteran status, or any protected status by local, state, federal or country-specific law.