Midinnings LLP

Key Responsibilities: Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings. Conduct comprehensive keyword research and analysis to identify high-value keywords and optimize content accordingly. Optimize website content, meta tags, headlines, and other on-page elements to improve SEO performance. Analyze website analytics and performance metrics (Google Analytics, Google Search Console, etc.) to track SEO efforts and recommend improvements. Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain and improve rankings. Oversee technical SEO initiatives, including website audits, site speed optimization, mobile optimization, and crawlability improvements. Collaborate with the content team to create SEO-optimized content that attracts and engages target audiences. Build and manage a strong backlink profile through ethical link-building strategies. Monitor competitors’ SEO strategies and identify opportunities to outperform them. Track, measure, and report on key SEO metrics, including traffic, rankings, and conversions, and provide actionable insights. Work closely with developers to ensure proper implementation of SEO best practices across all website pages. Conduct A/B testing and other tests to refine SEO strategies and drive continuous improvement. Provide training and guidance to the marketing team on SEO best practices and principles Job Type: Full-time Experience: total work: 1 year (Preferred) Work Location: In person