SEO Manager

Role Description

SEO Manager

Job Responsibilities

• Strategy & Execution:

  Develop and implement comprehensive SEO strategies to improve search engine visibility and ranking.

• Keyword Research:

  Identify and optimize for high-value keywords aligned with business objectives.

• Site Audits & Competitive Analysis:

  Perform regular website audits and analyze competitors to identify areas of improvement.

• Content Optimization:

  Optimize website content, landing pages, and blogs for SEO, aligning with user search intent.

• Performance Tracking:

  Monitor and analyze SEO metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.

• Collaboration:

  Work closely with the content team to create SEO-friendly content and support broader marketing campaigns.

• Technical SEO:

  Oversee technical SEO initiatives including site speed, mobile-friendliness, crawlability, and structured data.

• Link Building:

  Plan and execute link-building campaigns to boost domain authority.

• Trend Monitoring:

  Stay updated with SEO trends, algorithm changes, and industry innovations.

Skills Required

• Strong understanding of search engine algorithms, ranking methods, and technical SEO fundamentals.
• Proven experience with SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Search Console).
• Proficiency in HTML/CSS and CMS platforms (especially WordPress).
• Solid analytical mindset with the ability to translate data into actionable insights.
• Familiarity with local SEO practices relevant to the real estate domain.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and deadlines effectively.
• Knowledge of the intersection between SEO and social media marketing.

Education & Experience

• A Bachelors degree in Marketing, Business, IT, or a related field.
• 25 years of hands-on experience in SEO or Digital Marketing, preferably in a product-based internet company.