SEO & Lead Generation Executive

Key Responsibilities

• Plan and execute

  B2B SEO strategies

  focused on lead generation
• Perform

  keyword research

  for high-intent, commercial keywords
• Optimize

  landing pages, CTAs, and conversion funnels

• Manage and support

  Google Ads, LinkedIn Ads, and Meta Ads

• Track and analyze performance using

  GA4 & Search Console

• Use SEO tools like

  Ahrefs / SEMrush

  for competitor & backlink analysis
• Work closely with

  sales teams & CRM tools

  to track lead quality
• Create SEO-friendly content for

  solution pages, case studies, and blogs

• Monitor KPIs: organic leads, CPL, conversion rates, keyword growth

Required Skills & Experience

• 3–6 years of experience in

  SEO & digital marketing (B2B mandatory)

• Proven experience in

  lead generation campaigns

• Hands-on knowledge of:
• Google Search Console
• GA4
• Ahrefs / SEMrush
• Google Ads & LinkedIn Ads
• Understanding of

  CRM tools

  (HubSpot / Zoho / Salesforce – basic is fine)
• Experience optimizing

  landing pages & conversion funnels

Strong analytical and reporting skills