Seo Executive

SEO Executive

Key Responsibilities:

• Develop and implement SEO strategies to improve organic search rankings, visibility, and website traffic.
• Conduct comprehensive keyword research, Keyword ranking improvement across focus clusters, competitor analysis, Backlink quality, domain authority growth and content optimization.
• Execute on-page SEO including meta tags (title, description, header) optimization, internal linking, schema markup, and site structure improvements.
• Manage off-page SEO activities such as link-building, guest posting, and digital PR.
• Perform technical SEO audits to identify and resolve crawl, indexation, and site performance issues.
• Collaborate with the content and design teams to ensure SEO best practices are integrated into all content initiatives.
• Monitor and analyze website performance using Google Analytics, Search Console, SEMrush, Ahrefs, Surfer SEO, Google Tag Manager or similar tools.
• Understanding of E-E-A-T, content authority, and topical depth.
• Experience optimizing for voice search and AI-driven engines (like Gemini, ChatGPT, Perplexity).
• Familiarity with programmatic SEO and automation workflows.
• Track keyword rankings, traffic trends, and conversions, and take actionable steps to enhance results.
• Stay updated with latest search algorithm updates, AI-driven search trends, and emerging SEO tools.
• Coordinate with developers and product teams to optimize website architecture and user experience for better SEO performance.
• Create regular SEO reports and dashboards to communicate performance insights and growth opportunities.
• Explore organic growth initiatives such as partnerships, influencer collaborations, and affiliate-driven SEO opportunities.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, IT, Communications, or related field.
• 2–5 years of proven experience in

  SEO and organic marketing

  .
• Strong understanding of

  on-page, off-page, and technical SEO

  .
• Hands-on experience with

  SEO tools

  – Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Surfer SEO, Google Tag Manager etc.
• Basic knowledge of

  HTML, CSS, and WordPress/CMS platforms

  .
• Excellent analytical, communication, and reporting skills.
• Ability to work cross-functionally and deliver measurable results.

Good to Have:

• Experience in fintech, SaaS, or digital-first organizations.
• Familiarity with AI engine optimization (AEO) and automation-driven SEO.
• Understanding of Google Tag Manager and Data Studio for SEO performance tracking.