SEO Executive

Key Responsibilities:

• Perform 

  on-page, off-page

  , and 

  technical SEO

   audits and optimizations to improve website health and search engine visibility.
• Conduct 

  keyword research

   using tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to identify high-ROI opportunities.
• Optimize 

  meta titles, descriptions, headers, URLs, and internal linking

   structures.
• Collaborate with 

  content and design teams

   to ensure SEO best practices are implemented in content creation and website design.
• Create and execute 

  link-building strategies

   (guest posting, content outreach, PR, etc.) in compliance with Google’s webmaster guidelines.
• Use tools like 

  Google Analytics, Google Search Console

  , and 

  SEMrush/Ahrefs

   to monitor website performance and generate insightful SEO reports.
• Identify SEO trends and algorithm updates to adjust strategies in real time (e.g., helpful content updates, EEAT compliance, Core Web Vitals, etc.).
• Implement structured data/schema markup to enhance 

  rich results

   and improve CTR.
• Track and improve 

  Core Web Vitals

   and 

  page speed performance

   with tools like Lighthouse, GTmetrix, and PageSpeed Insights.
• Ensure mobile-first indexing and 

  technical SEO hygiene

   (e.g., crawlability, indexability, canonical tags, redirect chains, etc.).
• Support 

  local SEO

   strategies (Google Business Profile optimization, local citations) for location-based businesses.
• Contribute to 

  AI-era content planning

  , ensuring balance between human creativity and machine efficiency.

Key Skills:

• Strong knowledge of search engine algorithms and ranking factors.
• Proficiency in SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, etc.).
• SEO troubleshooting.
• Analytical thinking and data-driven decision making.
• Up-to-date with 

  Google algorithm updates, AI in SEO

  , and voice search trends.
• Understanding of 

  content marketing, UX

  , and 

  conversion optimization

  .

Preferred Background:

• Bachelor’s degree in Marketing, IT, or a related field.
• 1–3 years of hands-on SEO experience.