SEO Executive

Job Summary: We are looking for a talented SEO Executive with strong content writing skills who can create, optimize, and publish SEO-friendly content across multiple platforms. The ideal candidate should have a good understanding of SEO principles and keyword research, along with the ability to write engaging, high-quality content for websites, blogs, and social media channels. While a working knowledge of technical SEO is expected, the primary focus will be on content generation, keyword targeting, and article/blog posting to improve search rankings and audience engagement.   Key Responsibilities: Plan, create, and optimize SEO-friendly content for websites, blogs, landing pages, and social media platforms. Conduct keyword research to identify content opportunities for SEO and SMO. Write clear, engaging, and plagiarism-free articles, blog posts, and web copy personalised for target audiences. Optimize meta titles, descriptions, headers, and image tags for better search engine visibility. Collaborate with the design teams to align content with brand tone and keyword strategy. Manage content publishing schedules and ensure timely posting across all relevant channels. Research industry trends and competitor content strategies to generate fresh ideas. Track and analyze organic traffic, keyword rankings, and engagement metrics to measure performance. Coordinate with the technical SEO team to ensure content meets indexing and Core Web Vitals requirements. Maintain brand consistency while maximising search visibility and audience reach.   Requirements: Proven experience in SEO including content writing and on-page optimisation. Proficiency with keyword research tools such as Ahrefs, Google Keyword Planner, or similar. Strong understanding of latest SEO practices and search engine algorithms. Excellent writing and editing skills with attention to detail and grammar. Familiarity with WordPress or similar CMS platforms. Basic knowledge of technical SEO to collaborate effectively with the SEO team. Experience in social media optimisation (SMO) and cross-platform content promotion is an advantage. Healthcare SEO experience will be considered a plus.