SEO Content Writer – Luxury Fashion & D2C Brand

Employment Type : Full-Time

About the Role:

We’re looking for a skilled Content Writer who can create engaging, structured, and SEO-friendly content for our luxury D2C jewellery brand. Your words will shape the voice of our brand across digital touchpoints, from landing pages, product descriptions to compelling blog stories and emailers. If you have a flair for elegant, minimal storytelling and understand how to connect with brands, we’d love to hear from you.

Key Requirements:

● Create engaging, SEO-driven content for:

○ Website, Collections, Products, and other Landing Pages

○ Blogs, Editorials, and Storytelling-based Content

○ Evergreen Guides and Informational Pages

○ Campaign and Platform Content

● Write with a mobile-first approach to suit D2C shopper behavior.

● Understands our brand tone (luxury, elegant, minimal) and target audience language (tone and style)

● Follows best practices in SEO, keyword & market research, including interlinking, outlinking, and market/keyword research

● Revamp and optimize existing content for clarity, tone, and performance.

● Work closely with design, SEO, and marketing teams on content strategy and rollout.

Skills:

● Content planning + market & trend research

● Strong command of storytelling, brand voice, long & microcopies

● Understanding of best optimization practices

● Ability to create clear, concise, mobile-optimized content

● Writes for the website and other platforms

● Familiarity with tools like Google Trends, Keyword Research

● Write plagiarism-free content with a clear structure and relevant links

● Appx. 2000 words a day (can be more or less)

Nice-to-Have Experience writing for fashion, jewelry, beauty, or accessories