SEO and Content Lead

Job Description

Job Description Responsible for different sections of our website and growing its traffic and leads. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success. Conduct simple keyword research and use SEO guidelines to increase web traffic. Experience with tools such as SEMrush, Google Keyword Planner, or any other. Optimising copy and landing pages for search engine optimization. Research and analyse competitor advertising links. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Executing tests, collecting, and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns. Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for paid search engine marketing campaigns. Research and analyse competitor advertising links. Managing and collaborating with multiple agencies for content and SEO-related activities. Perform ongoing paid keyword discovery, expansion and optimisation. Required Skills: Team Handling Creative Thinking Good Communication skills Stakeholder Management