SEO Analyst

Company Description

Marketing Lab is a team of unconventional and creative marketers based in Kolkata. This role is an exciting opportunity for a results-driven individual who is passionate about leveraging digital advertising to drive business growth. This is a work from office position only with pay no bar for the right candidate.

Role Overview:

As a SEO Analyst, you’ll work closely with the SEO team to improve the online visibility of client websites. You will assist in SEO audits, keyword research, on-page optimization, and link-building activities, while also learning advanced SEO tactics on the job.

Key Responsibilities:

• Conduct keyword research and provide SEO recommendations.
• Assist in technical SEO audits and analysis.
• Optimize website content, meta tags, and other on-page elements.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and others.
• Perform competitor analysis to identify gaps and opportunities.
• Assist in link-building efforts and outreach campaigns.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• Prepare performance reports and documentation.

Key Skills & Requirements:

• Basic knowledge of SEO concepts and best practices.
• Familiarity with Google Analytics, Google Search Console, and keyword research tools (like SEMrush, Screaming Frog, Ahrefs, or Ubersuggest) is a plus.
• Strong analytical and problem-solving skills.
• Good communication and writing skills.
• Detail-oriented with strong organizational skills.
• Ability to work independently and within a team.
• Passion for digital marketing and eagerness to learn and grow.

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