Senior Specialist, Data Analytics

We are looking for a passionate and energetic Analytics Implementation Engineer to join our Data Analytics (Data Platforms and Infrastructure) department. The candidate will use Tealium/Adobe Launch to implement Adobe Analytics and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation

Responsibilities:

Client Requirement Analysis & Technical Execution:

• Work as a Consultant, able to understand clients' analytics requirements, translate that into executable technical projects
• Create, interpret and apply measurement frameworks to ensure accurate data tracking.

Solution Design & Technical Documentation:

• Able to create Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,
• Able to create Point of Views (POVs) on latest trends or specific requirements from the clients

Tag Implementation & Validation:

• Implement the analytics tags and marketing pixels using TealiumiQ, Tealium EventStream, Adobe Launch Tag Manager
• Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
• Investigate any discrepancy in the Adobe Analytics reports and identify the implementation issue and fix it

• Tagging Best Practices:

• Able to employ best practices in tagging and validation

Team Leadership:

• Able to guide/mentor 1 or 2 team members

Client Communication & Collaboration:

• Interact with various stakeholders like clients, employees & management. Able to solely manage more than 1 client
• Must be very organized and able to balance working on multiple projects/tasks and small enhancements.

Time Management

• Log work hours accurately on the Clockify platform every day or, at a minimum, on a weekly basis without fail.
• Ensure your respective team members log hours on the clockify platform every day or, at a minimum, on a weekly basis without fail.
• Manage time efficiently to meet deadlines, attend meetings on schedule, and allocate sufficient time for follow-ups or action items.

• Pre-sales Support

  :
• Able to estimate the efforts and create proposals, Statement of Works (SOWs)

Skills & Qualifications:

• Mandatory Skills:

• Overall experience of

  3 to 5 years

  in which he/she should have hands-on analytics implementation(tagging) experience in

  TealiumiQ,

  Tealium Event Stream

  and

  Adobe Analytics

• Consent management experience

  using any CMP platform like OneTrust etc.,

• Adobe Launch implementation

  experience is an added advantage
• Web SDK and Customer Journey Analytics (CJA) implementation experience is an added advantage
• Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage

• Excellent understanding of Adobe Analytics platform

• Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA.
• Knows how to create reports within Adobe analytics Analysis Workspace and can understand how to create segments to analyse data based on the client requirements.

Preferred Skills:

• Hands-on experience with the SQL basics, Big Query platform and GCP is an added advantage
• Hands-on experience with Looker Studio dashboard creation is an added advantage
• Hands-on experience on any other tag management solutions (TMS) such as Google Tag Manager etc., is an added advantage
• Experience in CDPs like Tealium Audience Stream, Treasure Data etc., is an added advantage
• Angular js, AJAX experience & front-end development is an added advantage
• Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage
• A/B Test Configuration experience is an added advantage

Soft Skills:

• Excellent verbal and written communication skills.

Education:

• Bachelors Degree / Master's degree in any discipline