Senior Software Engineer - Marketing Automation

TO THE NEW

5 - 10 years

7 - 12 Lacs

noida

Posted:2 days ago| Platform:

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Skills Required

it services wcm automation email marketing html digital marketing analytics crm salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities

Design and implement marketing automation workflows using platforms like HubSpot.
Create and manage automated email campaigns, including drip campaigns, lead nurturing sequences, and transactional emails
Segment audiences and personalize campaigns based on user behavior, demographics, and other relevant criteria
Track and analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and optimize strategies for improved outcomes
Work with cross-functional teams, including content creators, graphic designers, and sales, to ensure cohesive messaging across all automated campaigns
Maintain and update CRM databases, ensuring data integrity and accuracy for marketing efforts
Connect the marketing automation instances with CRM systems, WCM systems, and related digital marketing tools and systems
Manage email deliverability, data hygiene, and data standardization. Configure database integrations with 3rd party tools/vendors
Ensure the health of multiple domains and continue to improve domain health with strategic rotation of domains and warm-up tools.
Provide thorough analytics of marketing campaigns and provide strategic insights for delivering better, high-quality leads.
Stay updated on industry trends, best practices, and new tools in marketing automation

Requirements

Bachelor s degree.
Good communication skills.
5+ years of experience of managing HubSpot end-to-end and running various kinds of nurturing campaigns, automation funnels and drip campaigns.
Strong understanding of CRM systems, email marketing, and lead nurturing strategies
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Hands-on experience on Salesforce with working knowledge of lead assignment and lead nurturing.
Knowledge of Web technologies (HTML/CSS), JS, Mobile Responsive Design, Digital Marketing
Familiarity with segmentation, A/B testing, and personalization techniques

What sets you apart:

HubSpot Marketing Software certification(s)
Working knowledge of Hubspot-Salesforce integrations and lead management on Salesforce
Experience in launching paid media campaigns on LinkedIn and Google would be an added advantage.
Experience of working with IT Services or IT Product companies would be an added advantage.
Knowledge of new-age GenAI-based email marketing platforms would be an added advantage.

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