Senior Social Media Manager (SMM Lead)

Role Overview:

ABM Groups is looking for an experienced Senior Social Media Manager with a minimum of 3 years of hands-on experience to lead multi-brand social media execution, team management, client interaction, and performance-based campaigns. This is a strategic and executional role for someone who can manage brand visibility and engagement end-to-end.

Key Responsibilities:

Social Media Strategy & Execution

• Create and manage monthly content calendars across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
• Ensure timely delivery of engaging reels, carousels, posts, and stories across brands.
• Align all content to brand voice, goals, and seasonal trends.

Team Coordination & Task Management

• Supervise junior SMM staff, editors, designers, and interns.
• Assign and track tasks, review creatives, and maintain deadlines.
• Conduct basic training and guide the team toward content quality and consistency.

Campaign Planning & Reporting

• Plan organic and paid campaigns (leads, awareness, promotion, etc.).
• Work with the ad team for visual and caption coordination for Facebook/Instagram ads.
• Set and track KPIs (reach, engagement, leads), and generate monthly performance reports.

Client Interaction & Communication

• Communicate directly with clients or internal brand heads for briefs, approvals, and updates.
• Present campaign ideas and performance reviews to stakeholders.
• Maintain professional and clear follow-up systems with clients and partners.

Content Creation & Oversight

• Lead and coordinate product or brand shoots (reels, interviews, promos).
• Confidently participate on camera for brand campaigns (preferred, not mandatory).
• Review all deliverables (edits, copy, design) before publishing.

SEO & Trend Integration

• Use proper hashtags, keywords, and timing strategies to boost content reach.
• Ensure content supports SEO and marketing goals.
• Stay updated with social media trends, audio trends, algorithm changes, and use them effectively.

Required Skills:

• Minimum 3 years of proven SMM experience
• Strong knowledge of Meta tools, Canva, CapCut, and analytics platforms
• Excellent communication in Tamil and English
• Team handling and content calendar management
• Client communication and campaign execution
• SEO-friendly content writing and social optimization

Qualifications:

• Degree in Marketing, Visual Communication, Mass Communication, or related field
• Social Media/Digital Marketing Certification preferred
• Must show work samples or a brief portfolio

How to Apply:

• Email your resume and work portfolio to: admin@abmgroups.org
• Call/WhatsApp:
• Location: ABM Groups, 252, M G Road, 2nd Floor, Kottakupam, Vanur, Pondicherry – 605104

• Proficiency in Instagram, Facebook, YouTube content trends
• Basic editing skills (CapCut, Canva, VN, InShot, etc.)
• Coordination & team management
• Client-facing etiquette and follow-up skills
• Campaign planning knowledge
• SEO basics for social content

Eligibility:

• Any graduate (Media, Marketing, Viscom, or Communication preferred)
• Freshers with strong interest and skills are welcome
• Certification in Social Media/Digital Marketing is an added advantage

How to Apply:

• Send your resume and any sample work (optional) to: admin@abmgroups.org
• Contact:
• Office: ABM Groups, 252, M G Road, 2nd Floor, Kottakupam, Vanur, Pondicherry – 605104

Job Type: Full-time

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: In person