Senior SEO Specialist

5 years

3 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Senior SEO SpecialistRole Summary

Own end-to-end SEO to grow qualified organic traffic, improve keyword rankings, and convert visitors into leads/revenue. You’ll lead technical, on-page, and off-page SEO, build a content engine, and report impact with clear KPIs.

Key Responsibilities

  • Keyword Growth & Content
  • Own keyword strategy: opportunity sizing, clustering, and topical maps.
  • Build and manage an editorial calendar (briefs, outlines, internal linking).
  • Optimize pages for E-E-A-T, CTR (titles/meta), and featured snippets.
  • Technical SEO
  • Run regular crawls; fix indexation, CWV, site speed, schema, hreflang, canonicals.
  • Collaborate with devs on Core Web Vitals and JavaScript SEO.
  • On-Page & Internal Linking
  • Implement entity-first on-page SEO (headers, copy, media, schema).
  • Design scalable internal-linking frameworks and hub-and-spoke structures.
  • Off-Page & Authority
  • Plan white-hat digital PR, link acquisition, and brand mentions.
  • Monitor backlink profile health and disavow when necessary.
  • Local/International SEO (as relevant)
  • Optimize Google Business Profile, local citations, and location pages.
  • Manage hreflang and market rollouts for multilingual sites.
  • Analytics & Reporting
  • Define KPIs, build dashboards, and run A/B tests for CTR & UX improvements.
  • Present monthly/quarterly impact and next actions to leadership.

Required Experience

  • 5–7+ years in SEO with proven traffic and ranking lifts on medium/large sites.
  • Strong command of technical SEO (CWV, crawl/index, JS SEO, schema).
  • Hands-on with content strategy and editorial workflows.
  • Comfortable with data: GA4, Looker/Datastudio, GSC, Excel/Sheets.
  • Tools: Ahrefs/Semrush, Screaming Frog, Sitebulb, Lighthouse, Surfer/Clearscope (or similar).
  • Solid understanding of E-E-A-T, YMYL considerations, and link-earning tactics.
  • Bonus: experience in automotive, multi-location, or marketplace SEO.

Job Type: Full-time

Pay: From ₹30,000.00 per month

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