Swiss auto

Senior SEO SpecialistRole Summary Own end-to-end SEO to grow qualified organic traffic, improve keyword rankings, and convert visitors into leads/revenue. You’ll lead technical, on-page, and off-page SEO, build a content engine, and report impact with clear KPIs. Key Responsibilities Keyword Growth & Content Own keyword strategy: opportunity sizing, clustering, and topical maps. Build and manage an editorial calendar (briefs, outlines, internal linking). Optimize pages for E-E-A-T, CTR (titles/meta), and featured snippets. Technical SEO Run regular crawls; fix indexation, CWV, site speed, schema, hreflang, canonicals. Collaborate with devs on Core Web Vitals and JavaScript SEO. On-Page & Internal Linking Implement entity-first on-page SEO (headers, copy, media, schema). Design scalable internal-linking frameworks and hub-and-spoke structures. Off-Page & Authority Plan white-hat digital PR, link acquisition, and brand mentions. Monitor backlink profile health and disavow when necessary. Local/International SEO (as relevant) Optimize Google Business Profile, local citations, and location pages. Manage hreflang and market rollouts for multilingual sites. Analytics & Reporting Define KPIs, build dashboards, and run A/B tests for CTR & UX improvements. Present monthly/quarterly impact and next actions to leadership. Required Experience 5–7+ years in SEO with proven traffic and ranking lifts on medium/large sites. Strong command of technical SEO (CWV, crawl/index, JS SEO, schema). Hands-on with content strategy and editorial workflows. Comfortable with data : GA4, Looker/Datastudio, GSC, Excel/Sheets. Tools: Ahrefs/Semrush, Screaming Frog, Sitebulb, Lighthouse, Surfer/Clearscope (or similar). Solid understanding of E-E-A-T , YMYL considerations, and link-earning tactics. Bonus: experience in automotive, multi-location, or marketplace SEO. Job Type: Full-time Pay: From ₹30,000.00 per month