Senior Seo Specialist

Job Title: SEO Specialist

Designation: Sr. SEO Specialist

Exp: 4+ Years
Location: Noida sector - 62

Shift: Overlapping
Department: Marketing / Digital MarketingReports To: Digital Marketing Manager

Job Overview:

SEO Specialist

Key Responsibilities:

• Conduct keyword research to guide content teams.
• Perform ongoing SEO audits and recommend strategies for improvement.
• Optimize website content, landing pages, and blog posts for search engines.
• Manage and optimize on-page elements such as meta titles, meta descriptions, headers, internal linking, and image optimization.
• Track, report, and analyze website analytics, rankings, and performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Monitor and report on SEO performance and KPIs (organic traffic, keyword rankings, etc.).
• Stay up to date with the latest SEO trends, algorithm changes, and best practices.
  Collaborate with content creators, developers, and marketing team members to execute SEO strategies.
• Identify and implement link-building opportunities.
• Ensure SEO best practices are properly implemented across newly developed code.
• Support local SEO and international SEO strategies, if applicable.
  

Requirements:

• Proven experience as an SEO Specialist, Digital Marketing Specialist, or similar role.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz).
• Experience with website analytics tools and keyword research tools.
• Familiarity with HTML, CSS, JavaScript, and website platforms (e.g., WordPress, Shopify, etc.) is a plus.
• Excellent written and verbal communication skills.
• Analytical mindset with strong attention to detail.
• Ability to work independently and as part of a team.
• Bachelors degree in Marketing, Communications, Computer Science, or a related field is preferred.

Preferred Qualifications:

• Google Analytics and/or Google Ads certification.
• Experience with technical SEO and website migrations.
• Knowledge of schema markup and structured data.
• Background in content marketing or copywriting.

Certifications:

• Google Analytics / GA4 Certification
• Google Tag Manager Certification
• HubSpot SEO Certification
• SEMrush or Ahrefs Academy Certificates
• Advanced SEO Training (e.g., Yoast, Coursera, or Moz)
  

Perks and Benefits

• Health Insurance Coverage
• Disability Insurance
• Leave Encashment
• Sat & Sun fixed weekly off
• Reward & Recognition
• Employee Engagement
• Salary- Best in the industry

Kindly reach to

HR Simran Choudhary

9258890586

simranchoudhary@caplineservices.com