Senior Seo Specialist

Job Title Senior SEO Specialist

Employment type Full-Time

Industry Education Technology

About the Role

We are looking for an experienced and data-driven Senior SEO Specialist to join our growing team in the EdTech space. The ideal candidate will have a strong background in search engine optimization, content strategy, and technical SEO, with a passion for improving discoverability of educational content and services. This role is key to driving organic growth, increasing qualified lead acquisition, and enhancing brand visibility in a highly competitive digital landscape.

Key Responsibilities:

• Develop and execute a comprehensive SEO strategy to improve search rankings, traffic, and user engagement for all key learning programs and product pages.
• Conduct detailed keyword research and competitive analysis to identify content opportunities aligned with student search intent and academic trends.
• Collaborate with the content team to optimize blogs, landing pages, course descriptions, and knowledge base articles for both users and search engines.
• Lead technical SEO audits and work with product and engineering teams to address site performance, crawlability, indexation, and mobile responsiveness.
• Monitor and report on SEO performance metrics using tools like Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog.
• Create and manage backlink acquisition strategies through guest posts, educational partnerships, and digital PR.
• Stay updated with search algorithm changes, EdTech trends, and evolving user behaviour to ensure our SEO strategy remains competitive.
• Work closely with product marketing, content creators, developers, and design teams to ensure SEO is embedded across the marketing funnel.

Requirements:

• 4+ years of hands-on SEO experience, preferably with B2C or B2B EdTech platforms or digital learning products.
• Demonstrated success in growing organic traffic and lead generation in a competitive online environment.
• Deep understanding of search intent, student journeys, and education-focused SEO tactics.
• Strong technical SEO knowledge including schema markup, canonical tags, hreflang, site architecture, and crawl optimization.
• Proficiency with SEO and analytics tools: GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Familiarity with CMS platforms such as WordPress, Webflow, or headless CMS.
• Excellent verbal and written communication skills.
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Excellent verbal and written communication skills.
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Experience working in a high-growth EdTech startup or digital education platform.
• Knowledge of YouTube SEO and video optimization strategies.
• Familiarity with conversion rate optimization (CRO) and A/B testing.
• Understanding of international SEO and regional education search patterns.