Senior Sales Associate

Job Summary:

This role is responsible for driving patient acquisition and revenue growth from referral channels across the assigned region. The role involves managing and expanding relationships with doctors, clinics, hospitals, and healthcare partners to promote Manipal Hospital services, strengthen the referral network, and ensure seamless patient coordination from peripheral locations to the hospital.

Roles & Responsibilities:

Business Development & Revenue Growth

• Develop and implement

  regional sales strategies

  to achieve monthly and annual referral targets.
• Identify and onboard new referral partners such as

  consultants, general practitioners, clinics, nursing homes, and diagnostic centers

  .
• Track and report

  referral leads, conversions, and business performance

  through CRM or lead management tools.
• Drive patient inflow from Tier 2 & Tier 3 cities to Manipal Hospitals main units in Bengaluru.
  
• Conduct

  territory mapping

  and

  competitor analysis

  to identify new business opportunities.

Relationship Management

• Build and nurture strong relationships with referring doctors, hospital partners, and corporate clients.
  
• Conduct regular

  doctor engagement programs

  , CMEs (Continuing Medical Education), and outreach visits.
• Ensure effective communication and service support for all referral partners to build long-term loyalty.
  
• Coordinate with the hospital’s

  Referrals Desk

  and

  Patient Care teams

  to ensure smooth patient experience and feedback management.

Operations & Coordination

• Work closely with internal stakeholders —

  Marketing, Operations, Patient Care, Finance, and Medical Administration

  — for lead tracking, discharge follow-ups, and revenue reconciliation.
• Ensure accurate reporting of

  daily field activities

  , market insights, and potential leads.
• Collaborate with the

  corporate marketing team

  for regional campaigns and promotional activities.
• Plan and execute

  medical camps, health check-up drives, and awareness programs

  to increase community engagement.

Team Management & Reporting

• Lead a team of

  Referral Executives and Sales Officers

  across multiple locations.
• Set clear goals, monitor performance, and provide ongoing mentoring and support.
  
• Review weekly and monthly performance dashboards, and present regional business reports to the Zonal Head.