Senior Public Relations Executive

You will be responsible for leveraging relationships with traditional & digital media relevant to the Healthcare, Technology, and Consumer sectors for brand building, client reputation, and outreach. It will be crucial for you to stay updated on recent industry & media trends. Your duties will also include developing written copy and media materials such as client briefings, press releases, media pitches, and digital content. Moreover, you will be expected to disseminate, follow-up, and ensure desired output on all traditional/social media activities, including media releases, press conferences, and exclusive interactions. Your role will involve mapping social media handles of the client, its spokespeople, and news publications. You will also be responsible for researching, compiling, and analyzing client media coverage, as well as assisting the team in ideation, development, and execution of PR Plans. Additionally, you will need to regularly connect internal teams and clients to ensure efficient and productive interactions. Maintaining a contact directory of clients and updating relevant media lists will also be part of your responsibilities. Qualifications required for this role include a Masters/Bachelors Degree in Mass Communication/PR/Journalism from a reputed institute or an MBA in Marketing. You should have 2-4 years of experience in a public relations agency setting. Strong verbal and written communication skills are essential, along with the ability to manage multiple tasks in a dynamic, fast-paced environment. A proactive, team-oriented mindset with a passion for media and brand storytelling will be beneficial for this role.,