The role of the Account Executive is to implement PR plans and deliver results for client campaigns. An Account Executive should be proficient at working with the media and be able to develop basic communications material. In addition, he or she should be able to effectively liaise with a client on a day-to-day basis. Responsibilities: Research and Reporting •Organize and manage client and industry related media coverage in an efficient manner, so that it can be referred to and presented quickly and efficiently when needed •Prepare reports on client related media coverage as and when required (including client specific, competitor and industry news) on time, and accurately •Undertake team reporting for work completed on a regular basis, or as required as the overall team in a timely, organized, and factual manner •Undertake research proficiently to address team needs. This includes research on technology, industry trends, company information, or relevant industry events etc. Familiarity with web-based research (beyond Google) and full understanding of tools like Meltwaters is a basic requirement. 2.Documentation •Be able to produce first drafts of: Press releases, background notes, fact sheets, story pitches, media Q&As, spokesperson biographies, minutes of the meetings •Work well with Microsoft Office Power Point – using the tool to create professional presentations. •Communicate proficiently in the English language 3. Media Relations •Generate coverage for press releases in the right media, based on an intimate understanding of the industry, media needs, and client objectives •Create accurate and relevant media lists for specific events or other engagement activities •Ideate, sell and generate coverage for media features as required by the PR campaign, based on an understanding of the media landscape and opportunities, industry trends, and client messages •Develop a basic media plan to support key engagement activities within the overall PR plan. Be able to suggest the right media combination based on an understanding of client objectives, feasibility of coverage and other key factors •Have a deep understanding of the trade media related to a client, and have in-depth relationships with representatives •Have strong relationships with junior to mid-level representatives across all key media relevant to specific clients 4.Client Management •Communicate with clients, and respond to their requests in the right manner and promptly, with support from manager •Service clients in a way that always ensures the highest levels of satisfaction – deliver to your promise, keep time commitments, manage expectations, and strive for the best •Provide ideas to add value to a client PR campaign •Build knowledge related to the client’s industry to be able to add value to client PR campaigns Basic Requirements: Masters degree and min 1 yr of experience in PR Strong written and verbal communication skills Strong organizational skills with an ability to multitask Proficiency in Microsoft Office Ability to learn and adapt to a fast paced work environment. Willingness to learn new things to aim faster growth. Show more Show less