Senior Product Manager

KEY DUTIES AND RESPONSIBILITIES: % of Time or Importance ? Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division. ? Achieve top-line, market share and bottom-line targets for the brands assigned. ? Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns ? Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force ? Analyze market conditions and forecast sales on a regular basis ? Monitor ROI on brand strategies. ? Monitor competitor activities ? Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. ? Develop and implement Annual Operating Plan for brand portfolio ? Undertake fieldwork to capture insights ? Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies ? Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement ? Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force ? Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. ? Lead Divisional initiatives which are of significant impact to the business / organization