Senior PR executive

Job Description: Senior PR Executive (Skin Enthusiast & Influencer Relations)

About the Role

We’re looking for a dynamic Senior PR Executive who is not just a communications professional but also a true skin enthusiast. Someone who loves skincare, lives the beauty conversation, and can translate that passion into powerful PR narratives, influencer relationships, and brand advocacy.

This role is perfect for someone who thrives on connecting with people, building communities, and promoting skincare stories that resonate across media and digital platforms.

Key Responsibilities

PR & Media Relations

• Build, nurture, and manage strong relationships with lifestyle, beauty, and business media.
• Draft, edit, and circulate engaging press releases, founder stories, and product features.
• Ensure consistent coverage across print, digital, and luxury lifestyle platforms.

Influencer & Creator Relations

• Act as the brand ambassador and connector between the brand and influencers/creators.
• Curate and manage influencer collaborations, PR gifting, and product seeding.
• Host influencer events, creator meet-ups, and media interactions with confidence and enthusiasm.

Brand Promotion & Storytelling

• Bring your personal passion for skincare into brand communications to make them relatable and authentic.
• Promote the brand ethos (Farm-to-Face®, luxury skincare, science-backed formulations) through storytelling across PR channels.
• Be the “skin enthusiast” voice who can explain products, ingredients, and routines in a way that excites editors, influencers, and consumers.

Campaign & Event Management

• Plan and execute high-impact PR campaigns, brand launches, and experiential activations.
• Align PR efforts with marketing calendars, festivals, and product launches.
• Support in handling crisis communication with transparency and agility.

Analytics & Insights

• Track media/influencer coverage and report monthly on PR ROI and impact.
• Stay ahead of industry trends, competitor activities, and digital beauty conversations.
• Recommend innovative PR strategies to maximize visibility.

Who You Are (Skin Enthusiast DNA)

• Genuinely passionate about skincare, beauty, and wellness.
• Confident speaker who can represent the brand at events and media/influencer gatherings.
• A connector who enjoys building authentic relationships with editors, influencers, and creators.
• Trend-savvy — always aware of what’s buzzing in beauty, lifestyle, and digital culture.
• A natural storyteller with the ability to simplify ingredient science into consumer-friendly narratives.

Requirements

• 3–5 years of PR/communications experience, preferably in beauty, skincare, luxury, or lifestyle.
• Strong media and influencer network in the beauty and lifestyle category.
• Excellent writing, presentation, and interpersonal communication skills.
• Proven ability to handle campaigns end-to-end: ideation to execution to reporting.
• Outgoing, energetic, and comfortable being the “face” of the brand in PR/influencer spaces.

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Health insurance

Work Location: In person