Senior PPC Analyst

Job Description

Key Responsibilities : Project Success Ratio : Ensure that the PPC projects meet client CPL/CPA expectations, monitor and report monthly success rates, and submit performance reports to the PPC Team Lead. CostMetrics Adherence : Ensure CPC, CPL, and CPA metrics meet client commitments, keep deviations within 20%, and report discrepancies and corrective actions to the team lead and stakeholders. CampaignOptimization and Hygiene Process Compliance : Perform optimization and hygiene checks before launching campaigns, adhere to established processes, and document and report steps and results to the team lead and Account Director. Project Management : Execute Projects, with high-priority ones assigned to the Senior PPC Executive, ensuring all projects meet deadlines and performance goals while providing regular updates to the team lead and account director. Performance Analysis and reporting : Analyze campaign performance using analytics tools to track key metrics like CTR, CPC, and ROAS, and submit monthly performance summaries to management on time. Collaboration and Communication : Collaborate with marketing teams to align PPC campaigns with overall strategies and address client concerns to maintain high satisfaction. TrendAnalysis and Adaptation : Stay current with PPC and digital marketing trends, adapt strategies based on industry insights, incorporate one new trend each quarter, and report on its e ectiveness. Experience : 2+yearsin PPC management with a proven track record of optimizing high-performing campaigns across multiple platforms and implementing strategic improvements. Skills : Expertise in managing and optimizing PPC campaigns across multiple platforms. Advancedanalytical skills for interpreting data and improving ROI. Proficient in budget management and maximizing PPC investment. Ability to craft compelling ad copy and creative assets. Strongleadership in collaborating with cross-functional teams. Skilled in advanced A/B testing, bidding strategies, and campaign optimization. Requirements Additional Requirements: Adaptswiftly to evolving PPC strategies and proactively resolve issues. Manageclient and team relationships to ensure smooth collaboration. Usecreative thinking to develop and execute impactful PPC strategies. Overseecampaign performance and guide the team to achieve strategic goals. Promoteteamwork and ensure e ective coordination across functions