Senior Performance Marketing Specialist

We are a direct-to-consumer (D2C) lifestyle brand advocating the / SAADAA way of living and creating / BETTER basics for all. As one of the top 1% Shopify stores in India, we have achieved significant growth milestones, transitioning from a 100 sq. ft. garage to a 150+ people strong team in just 4 years. As a Senior Performance Marketing Specialist, you will spearhead our paid marketing endeavors, leveraging a data-driven approach to propel growth across various channels. Your role involves managing substantial budgets, optimizing funnels, and ensuring tangible ROI, all while collaborating with creative and brand teams to maintain a harmonious blend of performance and storytelling. Responsibilities: - Formulate and implement performance marketing strategies encompassing Google Ads, Meta Ads, and other paid platforms. - Strategize, oversee, and fine-tune monthly ad expenditures to meet ROAS, CAC, and LTV targets. - Develop and enhance full-funnel strategies covering TOFU, MOFU, and BOFU stages. - Establish real-time campaign monitoring through dashboards and automated reports. - Conduct in-depth data analysis to recognize trends, unearth insights, and identify growth opportunities. - Collaborate with content and creative units to craft compelling ad creatives and landing pages. - Conduct A/B tests on creatives, audiences, bidding techniques, and funnels. - Stay abreast of platform updates, industry trends, and emerging tools. - Align performance objectives with business goals in close collaboration with founders and senior stakeholders. - Offer mentorship and guidance to junior performance marketers within the team. Qualifications: - Minimum of 8 years of performance marketing experience with a track record of managing substantial budgets and delivering results. - Bachelor's degree in Computer Science, Engineering, or relevant technical discipline is preferred. - Proficiency in campaign analytics, audience segmentation, and data-driven optimization. - Hands-on experience with Google Ads, Meta Ads, and essential performance tools (GA4, Google Tag Manager, attribution tools). - Sound understanding of conversion funnels, pixel tracking, and attribution models. - Proficient in Excel, SQL, or similar tools for comprehensive data analysis. - Strong problem-solving abilities, keen attention to detail, and effective communication skills. - Thrives in a dynamic, high-growth environment, embracing experimentation to drive success. Join us at / SAADAA if you resonate with the belief that simplicity and better basics lead to a fulfilling life. If you find solace in simplicity, cherish small moments, and possess a thirst for knowledge and problem-solving using straightforward solutions, this is where you belong. Offerings: - Supportive team of empathetic problem solvers. - Career progression opportunities to take on leadership roles. - Chance to make a meaningful impact through product innovation. - Emphasis on continuous learning and personal development. - Freedom to explore, fail, and learn while contributing to a culture of simplicity and better living.,