Senior Performance Marketing Specialist

Job Summary

Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimise

  Google Ads

  (Search, Display, Performance Max, YouTube).
• Manage and scale

  LinkedIn Ads

  campaigns for B2B lead generation.
• Handle

  Meta Ads

  (Facebook & Instagram) for retargeting and brand campaigns.
• Set up and manage

  Google Analytics (GA4)

  ,

  Google Tag Manager

  , and conversion tracking.
• Ensure accurate tracking of

  leads, events, funnels, and ROI

  across all platforms.
• Optimise campaigns based on

  CTR, CPL, CAC, ROAS

  , and conversion quality.
• Manage and monitor

  monthly ad budgets of INR 10 Lakhs+

  efficiently.
• Prepare

  weekly performance reports

  with clear insights and action points.
• Coordinate with design, content, and sales teams for campaign alignment.
• Identify growth opportunities through A/B testing, audience optimisation, and funnel improvements.
  

Eligibility & Required Skills

• 5-8 years of hands-on experience

  in Performance Marketing / Digital Advertising.
• Strong expertise in

  Google Ads, LinkedIn Ads, and Meta Ads

  .
• Proven experience in

  Google Analytics (GA4)

  and

  Google Tag Manager

  .
• Solid understanding of

  ads tracking, conversion setup, and attribution models

  .
• Experience managing

  high-budget ad spends (Minimum 10 Lakhs+ per month)

  .
• Strong analytical mindset with ability to convert data into clear insights.
• Experience in

  B2B marketing

  is a big plus.
• Comfortable working independently with minimal supervision.
• Good communication skills for reporting and stakeholder discussions.
  

Good to Have

• Experience working with

  consulting, design, SaaS, or professional services firms

  .
• Exposure to

  CRM integrations

  (Zoho, HubSpot, Salesforce, etc.).
• Understanding of

  landing page optimisation and lead quality tracking

  .

Why Join Visual Sculptors

• Work with a

  global client base

  , including consulting and enterprise firms.
• High ownership role with

  direct impact on business growth

  .
• Opportunity to scale campaigns with

  serious budgets and decision-making freedom

  .
• Stable, long-term role in a growing design and consulting support firm.