Senior Performance Marketing Executives

The Senior Performance Marketing Executive will be responsible for planning, executing, optimizing, and scaling high-impact performance marketing campaigns. This role requires a deep understanding of paid advertising platforms, analytical expertise, creativity, and the ability to deliver measurable results.

Key Responsibilities

*Campaign Strategy Execution
*Plan, create, and manage paid campaigns across Google Ads, Meta (FacebookInstagram), LinkedIn, YouTube, and other performance channels. *Conduct competitor analysis, keyword research, and audience segmentation to build effective campaign strategies. *Develop full-funnel performance marketing plans aligned with client and company objectives.

*Track, measure, and analyze campaign performance using analytics tools.
*Identify optimization opportunities across bidding, targeting, ad creatives, and landing pages. *Run AB tests to improve CTR, conversion rates, and overall ROI.

*Prepare weeklymonthly performance reports with insights and recommendations.
*Present campaign results, trends, and strategy updates to internal teams and clients. *Monitor KPIs closely and make data-backed decisions.

Required Skills Qualifications

*Minimum 3 years of hands-on experience in performance marketing.
*Strong proficiency in Google Ads, Meta Ads Manager, and other PPC platforms. *In-depth understanding of conversion tracking, pixels, analytics tools (Google Analytics, Tag Manager, Search Console, etc.). *Proven experience managing campaigns with measurable ROI and scalability. *Strong analytical mindset and ability to interpret data to drive decisions. *Knowledge of remarketing, lookalike audiences, custom audiences, and funnel strategies. *Excellent communication and project management skills. *Google Ads or Meta certifications are a plus.

Preferred Attributes:

*Agency experience (preferred).
*Experience working with e-commerce, real estate, automotive, education, or similar industries. *Ability to stay updated with the latest trends and platform updates.

Benefits at SpiderWorks:
*Opportunity to work with diverse brands and high-impact campaigns. *Learning-driven environment with exposure to new tools and strategies. *Supportive team culture and growth opportunities.