Senior Paid Social Media Expert

Experience: 2-4 Years*

Working Hours: 9:30 AM to 6:30 PM

Working Days: Weekly 5 days (Mon to Friday)

Salary: no bar for the right candidate

No of Vacancies: 02

Job Type: Full-Time (On-Site)

NOTE: Candidate must have fluent communication skills

Qualification: (BCA, MCA, BSC.IT, MSC.IT, B.E.CE, BE.IT)

Job Summary

We are looking for a Senior-level Paid Media Expert. You have to work for a single/Multiple ecommerce brands or at a digital marketing agency where they handle international clients and manage the team. You will need to analyze campaign performance and make optimizations. You need to install tracking pixels. 

What you will do:

● Create content which meets internal/clients' standards

● Research opportunities for new social marketing / Google Ad platforms.

● Review and approve content daily

● Create and manage a monthly report

● Stay up to date with social media and Google Ad trends and best practices

● Collaborate with the team to create social media, Google Ad, and video content.

● Monitor analytics with the rest of the team to identify viable ideas, trends, and

growth patterns to grow insights.

● Prepare accurate reports on our marketing campaign's overall performance.

● Understand audience behavior and create segmentation.

● Positive attitude and a team player.

● Smart creative problem-solving skills.

Requirements

● You must have good knowledge of Google Ads, like Search, Display, Performance Max, and video ads. Set up, manage, and optimize campaigns on Google AdWords and YouTube.

● Develop and deliver social media optimization (SMO) and Social Media Marketing (SMM) like Facebook, Instagram, LinkedIn, Pinterest, and Twitter.

● Analyse analytics to identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B, split testing, etc.) to squeeze as much ROI as humanly possible out of each amount spent.

● Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.

● Candidates must have good knowledge: Prepare and manage the digital marketing campaign - Facebook ads, Google ads, Instagram ads, LinkedIn, Pinterest - monitor revenue generation, website traffic, conversion & conversion rates.

● Coordinate with advertising and media experts to improve marketing results.

● Identify the latest trends and technologies affecting Facebook Ads.

Perks

● 5 Days working

● Friendly & Supportive teammates.

● Festival & Birthday celebration.

● Great Work Culture.

● Leave encashment

● Performance-Based Monitoring & Appreciation