Senior Marketing Technologist - Eloqua

6 - 8 years

6 - 11 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


We are seeking a detail-oriented Senior Marketing Technologist to j oin the Marketing Operations team. In this role, you will be responsible for implementing automated touchpoints and managing back-end integrations and enablement. You will focus on the mar-tech that supports our customer experiences. Act as a business subject matter expert of Eloqua to ensure renewal and upsell process maps to marketing pipeline. Reporting to the Manager, Marketing Operations, this role will own and manage multiple Eloqua components including, programs, integrations, CDOs, APIs, and reporting. About the Role:
In this role as a Senior Marketing Technologist, you will

  • Partner with Marketing Activation teams to manage operational Eloqua components such as lead routing , complex segments, programs, CDOS, reports , forms and more .

  • Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives.

  • Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales and Business Development Operations and other team members in Commercial Excellence and the Enterprise Digital Team.

  • Establish, create and maintain documentation.

  • Adopt new mar-tech including Treasure Data and Workfront to manage and design systems to benefit marketing processes and efficiencies.

  • Be the front line for troubleshooting any Eloqua or Mar-tech related issues. Manage ticketing and troubleshooting.

  • Gain skills to become Eloqua point of contact and consult cross-functional teams on mar-tech capabilities.

  • Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline.

  • Manage Eloqua programsmonitor program flows, errors and provide recommendations and/or take actions to improve and create process documentation.

  • Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns.

  • Learn new marketing technologies, develop expertise and optimize operational workflows.

  • Manage integration set-up and maintenance and support end user onboarding and training.

  • Embrace agile marketing practices to efficiently manage workflow of demand generation delivery activities and tasks.

  • About You:
    Youre a fit for the role of Senior Marketing Technologist if your background includes

  • Bachelors degree required.

  • 6 - 8 years of working in a similar capacity with mar-tech, driving programs that automate processes.

  • The role requires the candidate to work from 2 pm IST - 11 pm IST.

  • Intermediate proficiency in marketing automation and CRMstrategies, tactics, best practices, project management and proven results.

  • Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua preferred.

  • Experience with APIs preferred.

  • Excellent independent project management and self-starter skills with a curiosity to apply AI use cases across a variety of work.

  • Experience working in cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint , Workfront, or Microsoft Azure.

  • Ability to build high-level reporting in Excel using formulas and Pivot Tables.

  • #LI-GS2 Whats in it For You

  • Hybrid Work Model Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

  • Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

  • Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

  • Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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