Senior Marketing Performance Analyst

5 - 10 years

6 - 10 Lacs

Posted:6 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

JOB SUMMARY:

As a valuable member of the Marketing Strategy and Operations team, the Senior Marketing Performance Analyst contributes to the success of the Marketing and Communications department by ensuring the smooth operations of Marketing Business Intelligence dashboards and reports. Key responsibilities include maintaining the Tableau based Marketing Business Intelligence system to ensure smooth daily Business Intelligence operations, working with the Data and Analytics team and other TriNet colleagues to ensure marketing data integrity, assisting with new marketing Business Intelligence dashboard and report development, and helping with the transition to a marketing lift/multitouch attribution model.

Essential Duties/Responsibilities:

  • Monitor the marketing Business Intelligence platform daily to ensure smooth operations.
  • Design and develop programs or processes to ensure marketing data integrity.
  • Troubleshoot issues related to marketing data, dashboards, or reports.
  • Work with cross functional teams to solve data and Business Intelligence issues.
  • Design and develop new dashboards and reports when needed.
  • Assist with the testing, releasing of new dashboards, reports or features.
  • Help the transition to marketing lift or multitouch attribution model.

Required for All Jobs:

  • Performs other duties as assigned
  • Complies with all policies and standards

Education:

  • Bachelors Degree or equivalent combination of education and experience.

Work Experience:

  • Typically 5+ years total work experience in Business Intelligence or data analysis.
  • Typically 1+ years Tableau experience.
  • B2B marketing experience

Licenses and Certifications:

  • Certified Tableau Specialist

Knowledge, Skills and Abilities:

  • KSAs
  • Proficiency
  • Proficient in Tableau.
  • Proficient in Microsoft Office Suite, especially with Excel.
  • Strong analytical skills.
  • Attention to detail.
  • Excellent verbal, written and interpersonal communication skills.
  • A demonstrated commitment to high professional ethical standards and a diverse workplace.
  • Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities.
  • Possess cross-function integration and collaboration skills.
  • Strong time management and organizational skills.
  • High intellectual curiosity and emotional intelligence.
  • Possess creativity, humility, empathy, resourcefulness, transparency and accountability skills.

Work Environment:

  • Work in a clean, pleasant, and comfortable office work setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.
  • This position is 100% in office.
TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.

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Trinet Group

Human Resources

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