Senior Marketing Manager

Job Title: Senior Manager Marketing

Location: Kozhikode

Experience Required: 1015 Years

Industry Preference: Education / EdTech (NEET, JEE, Commerce, Digital Marketing)

Languages: English & Malayalam (mandatory); Tamil & Hindi (preferred)

About the Role

We are seeking a dynamic and visionary Senior Marketing Manager to lead our overall marketing function across offline, online, and integrated platforms. The role demands a strategic thinker with proven expertise in brand building, lead generation, and marketing innovation within the education sector. The Senior Manager will oversee a high performing team and collaborate closely with cross-functional departments to drive student acquisition, retention, and institutional growth.

Key Responsibilities

Strategic Marketing Leadership

Develop and implement long-term marketing strategies aligned with organizational growth objectives.

Drive integrated marketing plans across offline, digital, and performance marketing channels.

Evaluate emerging market trends and translate insights into actionable marketing initiatives.

Team Management & Leadership

Lead, mentor, and expand the marketing team across regions and verticals.

Set clear performance metrics, monitor outcomes, and ensure accountability and professional growth.

Foster a culture of innovation, collaboration, and continuous improvement.

Brand & Communication Management

Strengthen and safeguard the institution's brand identity and positioning across all touchpoints.

Oversee creative development, content strategy, and brand campaigns to ensure consistent messaging.

Build strong media and community relations to enhance brand credibility and engagement.

Lead Generation & Revenue Growth

Design and optimize multi-channel campaigns focused on lead generation and conversion.

Collaborate with the sales team to improve lead quality, CRM tracking, and conversion efficiency. Utilize data-driven insights to improve campaign performance and ROI.

Market Research & Competitive Intelligence

Conduct in-depth market analysis to identify new business opportunities and expansion potential.

Monitor competitor strategies and market dynamics to maintain a competitive edge.

Business Development & Partnerships

Support regional centres with localized marketing strategies for student enrollment and retention.

Identify and manage strategic partnerships, sponsorships, and co-branding opportunities.

Budgeting & Performance Analytics

Manage marketing budgets effectively, ensuring optimal allocation across initiatives.

Present periodic performance reports to leadership with insights, learnings, and improvement plans.

Requirements

Bachelor's/master's degree in marketing, Business Administration, or related f field.

1015 years of progressive experience in Marketing, preferably in the Education / EdTech sector.

Proven track record in team leadership, brand management, and campaign strategy.

Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.

Excellent communication, leadership, and stakeholder management skills.

Readiness to travel across centres and markets as required.