Senior Marketing Manager, Wipro Engineering Services

Wipro Engineering Services is seeking a results-oriented Senior Manager Marketing to lead and scale our marketing efforts with a clear focus on business outcomes. This role demands a strategic thinker and hands-on executor who can translate technology offerings into market impact, drive pipeline growth, and position Wipro as a leader in engineering and digital transformation.

• Strategic Leadership:

• Define and execute the marketing strategy for Wipro Engineering Services in alignment with business goals.
• Lead a high-performing team of marketers and content creators, fostering innovation and collaboration.

• Content & Thought Leadership:

• Own the content strategy across formats blogs, whitepapers, case studies, videos, and presentations.
• Translate complex engineering and IT offerings into compelling narratives that resonate with CXOs, decision-makers, and technical audiences.

• Campaigns & GTM Execution:

• Design and run integrated marketing campaigns across digital, events, analyst relations, and sales enablement.
• Partner with sales, delivery, and practice teams to build go-to-market plans for key offerings and solutions

• Brand & Positioning:

• Strengthen Wipros positioning in engineering and technology services through storytelling, media outreach, and analyst engagement.
• Drive visibility for marquee wins, innovation stories, and strategic partnerships

• Team & Stakeholder Management:

• Mentor and manage a team of marketers, writers, and external agencies.
• Collaborate with global marketing, business unit heads, and corporate communications

• 10-15 years of experience in B2B marketing, preferably in IT services, engineering, or technology domains.
• Proven ability to lead teams and manage cross-functional stakeholders.
• Strong content writing and editorial skills with a deep understanding of technology and IT services.
• Experience in campaign management, digital marketing, and event strategy.
• Excellent communication, storytelling, and analytical skills.
• Bachelors degree in Marketing, Communications, Engineering, or related field. MBA preferred.