Senior Marketing Executive

Company Profile :

1842 in Rochester, NY (USA)

ISO 9001:2015 certified company

innovative engineering, energy efficiency, safety, and long-term productivity

Industries We Serve

• Food & Beverages
  
• Adhesives & Sealants
  
• Electronics
  
• Pharmaceuticals
  
• Chemicals
  
• Polymers, Plastics & Composites
  
• Paints, Inks & Coatings
  
• Metals & Ceramics
  
• Cosmetics & Personal Care

Role & responsibilities

1. Digital Marketing & Analytics

• Plan, execute, and monitor SEO/SEM, Google Ads, social media campaigns (LinkedIn, Facebook, Twitter, etc.).
  
• Manage website content, performance tracking, and analytics using Google Analytics & other tools.
  
• Drive lead generation through digital channels.
  

2. Branding & Positioning

• Develop and maintain corporate brand guidelines.
  
• Execute branding initiatives including corporate merchandising and gifting.
  
• Support product positioning strategies across multiple markets.
  

3. BTL Activities & Events

• Organize and manage exhibitions, conferences, seminars, and industry awards participation.
  
• Plan and execute below-the-line (BTL) marketing activities to enhance visibility and engagement.
  

4. Content Creation & Communication

• Develop engaging content including blogs, newsletters, articles, case studies, and promotional material.
  
• Manage PR activities, media communication, editorial calendars, and advertisements.
  

5. Market Research & Competitor Analysis

• Conduct research on industry trends, competitor strategies, and market opportunities.
  
• Provide insights to support marketing and business development strategies.
  

6. Vendor & Stakeholder Management

• Coordinate with agencies/vendors for design, printing, events, and digital deliverables.
  
• Ensure timely and cost-effective execution of marketing projects.
  

7. Tender Management

• Monitor tender portals for relevant opportunities.
  
• Prepare and submit tender bids, ensuring compliance with documentation requirements.
  
• Support sales team with tender-based opportunities.

Preferred candidate profile

• Strong knowledge of

  SEO, SEM, Google Ads, Google Analytics, and Social Media Marketing

  .
• Excellent communication, presentation, and content writing skills.
  
• Proficiency in

  branding, BTL marketing, and event management

  .
• Analytical mindset with ability to conduct market research and competitor analysis.
  
• Experience in

  tender preparation and submission

  .
• Ability to manage multiple stakeholders and vendors effectively.