Senior Marketing Executive - Retail

Job Description

Responsibilities: Brand Promotion: Develop and execute marketing strategies to promote our retail chain and individual brand stores. This includes creating brand-specific campaigns, in-store promotions, and partner collaborations. In-Store Marketing: Plan and implement in-store marketing initiatives to enhance the shopping experience, such as visual merchandising, signage, and promotional displays. Customer Engagement: Devise and execute customer engagement programs to build brand loyalty and increase repeat business. This may include loyalty programs, feedback mechanisms, and customer surveys. Digital Marketing: Manage the digital marketing efforts for the retail chain, including website updates, social media marketing, and email campaigns to drive online and offline traffic to the stores. Local Store Marketing: Collaborate with store managers to develop and execute local marketing strategies tailored to specific store locations, considering local demographics and competition. Advertising and Promotions: Coordinate advertising campaigns, including print, radio, and online advertisements, and in-store promotions and events to drive foot traffic and sales. Market Research: Conduct market research and analysis to identify emerging trends, customer preferences, and competition. Use this data to develop marketing strategies. Sales Support: Collaborate with the sales team to provide marketing support, such as sales training materials, product knowledge resources, and promotions to boost sales performance. Budget Management: Assist in budget planning and management for marketing activities, ensuring cost-effective campaigns and tracking expenses. Performance Reporting: Regularly report on the performance of marketing campaigns and initiatives, measuring key performance indicators (KPIs) and recommending adjustments as needed. Collaboration: Coordinate with brand managers and store managers to align marketing efforts with brand objectives and store-specific goals. Requirements: Strong marketing skills with a focus on retail-specific strategies. Exceptional communication and copywriting skills. Proficiency in Microsoft Excel and other relevant marketing tools. Ability to work with cross-functional teams and collaborate effectively. Bachelor's degree in Marketing, Business, or a related field. Creative thinking and a strong sense of aesthetics to create visually appealing marketing materials