Senior Marketing Executive For Campus & Career Events

Role Overview:

We are seeking a highly motivated Senior Marketing Executive for Campus & Career Events to conceptualize and manage high-impact outreach initiatives including hackathons, online webinars, placement drives, and national conclaves. This role is key to driving institutional engagement, student participation, and employer visibility especially across Tamil Nadu and pan-India academic networks.

Key Responsibilities:

• Strategize and execute event campaigns including:
• Hackathons, Ideathons, & Bootcamps
• Career Webinars & Virtual Summits
• On-Campus Job Fairs & Career Days
• Pan-India Conclaves & Institutional Forums
• Build strong partnerships with academic institutions, placement officers, and student communities across Tamil Nadu and South India.
• Lead community building and student ambassador programs to create organic event traction.
• Collaborate with internal teamssales, placement, training, and marketingfor cohesive outreach campaigns.
• Drive event promotions using emailers, WhatsApp outreach, landing pages, and social media.
• Ensure end-to-end event delivery (content, logistics, tech platforms, vendor coordination).
• Track participation metrics, generate impact reports, and optimize strategies based on data.
• Manage event budgets and timelines with a focus on cost-efficiency and quality delivery.

Qualifications & Skills:

• Graduate or MBA with 2 to 4 years of experience in event marketing, outreach, or program management.
• Prior experience in EduTech, skilling, or campus engagement is preferred.
• Strong network within Tamil Nadus higher education ecosystem.
• Exceptional communication, stakeholder management, and problem-solving skills.
• Comfortable with tools like Zoom, Google Meet, Canva, Trello, HubSpot, etc.
• Willing to travel frequently across campuses and event locations.

Desirable Attributes:

• Passion for student success, employability, and education transformation.
• Experience conducting or hosting hackathons, job fairs, and webinars.
• Bilingual proficiency (Tamil & English) is a strong plus.
• Experience working with institutional heads, faculty, and placement cells.

What You Get:

• Be part of a purpose-driven team transforming student careers
• Opportunity to lead large-scale events with national impact
• Work with a legacy HR group (CIEL Group) with 30+ years of industry expertise
• Growth-driven environment with learning and travel opportunities
• Competitive pay + incentive-linked performance bonus