Senior Marketing Associate

About armor -

In a world where everything is rapidly becoming commoditised, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age.

The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+

About Role -

Mission:

Responsible for ideating, executing and analysing campaigns and for maintaining social media presence

Key Activities:

1. Plan & execute social media campaigns for all product

2. Shortlisting, briefing & coordinating with influencers monthly

3. Manage monthly marketing budget

4. Create monthly social media calendars that includes a minimum of 30 posts

5. Create a monthly performance report

6. Coming up with a creative ad strategy for running paid ads across platforms

Competencies:

1. Attention to detail

2. Ability to multi-task

3. Ability to think on their feet

4. Great design/aesthetic sense

5. Creativity

6. Strong analytical skills

7. Strong communication skills

8. Highly organised