Senior Manager Strategic Alliance and Partnership

About the Role:

Sr. Manager- Strategic Alliance & Partnership

fixed income investment products

• 60% focus on New IFA Acquisition

• 40% focus on Relationship Management with existing IFAs

About the Company:

LiquiBonds

Our mission is to democratize access to high-quality debt investments through a tech-enabled, transparent, and advisor-first platform designed to meet the evolving needs of investors and partners.

Key Responsibilities:

New IFA Acquisition (60%)

• Identify, reach out, and onboard new Independent Financial Advisors (IFAs) across target geographies.
• Conduct product demos, explain commission structures, and support onboarding processes.
• Build a scalable acquisition funnel using both direct and channel-based approaches.

Relationship Management (40%)

• Nurture relationships with onboarded IFAs to drive consistent engagement and investment volume.
• Conduct regular training, market updates, and portfolio discussions to add value to partner businesses.
• Resolve queries, ensure timely communication, and maintain a high satisfaction level among partners.

Product Positioning & Sales Strategy

• Promote and pitch fixed income investment products (NCDs, Bonds, AIFs) aligned with investor profiles.
• Stay up to date with market trends, product launches, and regulatory changes.
• Provide insights to product and marketing teams based on partner feedback.

Reporting & MIS

• Track acquisition funnel and partner activity using CRM tools and Excel dashboards.
• Share periodic reports on partner performance, pipeline, and revenue contribution.

What We're Looking For:

• 212 years of experience in B2B sales, preferably in financial services or investment product distribution.
• Prior experience in onboarding and managing IFAs/Wealth Managers is highly preferred.
• Strong knowledge of

  fixed income products

  Bonds, NCDs, AIFs, Structured Products, etc.
• Excellent interpersonal and communication skills (both verbal and written).
• Proficient in Microsoft Office (especially Excel) and CRM systems.
• Self-motivated, target-driven, and able to work independently in a fast-paced environment.

Why Join LiquiBonds?

• Be part of a rapidly scaling, tech-first investment platform with a modern approach to debt products.
• Opportunity to work closely with market leaders and seasoned professionals in wealth management.
• Drive your career growth in a future-focused organization with a transparent and collaborative work culture.
• Competitive compensation, incentives, and career progression opportunities.

If you are passionate about financial markets, enjoy building B2B relationships, and are driven by results — we would love to hear from you!