Senior Manager Sales

Key Responsibilities:

Sales & Business Development

• Achieve sales targets for the assigned area.
• Expand market presence by identifying and developing new business opportunities.
• Manage product launches, promotions, and sales campaigns effectively.

Channel & Distribution Management

• Appoint and manage distributors, dealers, and retailers.
• Ensure proper stock availability and efficient supply chain management.
• Monitor distributor ROI and address issues proactively.

Team Management

• Recruit, train, and motivate the sales team (Sales Officers / Executives).
• Monitor team performance and provide regular coaching.
• Set clear objectives, review progress, and ensure productivity.

Market Intelligence & Strategy

• Conduct regular market visits to track competitor activities, pricing, and customer preferences.
• Provide feedback and insights to senior management for strategic decision-making.
• Identify potential gaps in the market and suggest corrective actions.

Customer Relationship Management

• Build and maintain strong relationships with key customers and trade partners.
• Resolve escalated customer complaints on time.
• Ensure high levels of customer satisfaction.

Key Skills & Competencies:

• Strong sales and negotiation skills
• Team leadership and people management
• Excellent communication & interpersonal skills
• Analytical and problem-solving ability.
• Customer-focused mind-set.
• Ability to work under pressure and achieve targets.

Preferred Candidate

Qualifications & Experience:

MBA Marketing

58 years of experience in sales, with at least 2–3 years in a supervisory or managerial role

Experience in [FMCG/ Food Processing Products].

Proven track record of meeting and exceeding sales targets.

Performance Indicators (KPIs):

• Achievement of sales targets (volume & value).
• Market share growth in the assigned territory.
• Distribution width & depth.
• Team performance and retention.