Senior Manager-Sales planning and Strategy

Zee Entertainment Enterprises Ltd

8 - 10 years

20 - 25 Lacs

mumbai

Posted:5 hours ago| Platform:

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Skills Required

usage sales planning excel sales database management revenue maximization powerpoint advertising media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Viewership & Advertising expenditure analysis with the sole intent of Revenue Maximization & growth
Ability to create USPs for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind
Keeping a tab on competition & providing top management with inputs on overall trends in the genre.
Giving inputs to the Pricing process & Deal discussions to improve yield
Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation.
Actively seek & suggest integration opportunities in existing & upcoming programs.
Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels etc. which may be used as ready reckoners for analysis purposes
Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, etc.
Teamwork, Flexibility to work under pressure, Media planning, Story-telling, good with numbers, communication, adaptability, MS Office (Excel & ppt), Advanced understanding and usage of tools like BARC, MAP, TGI, etc.

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