Senior Manager - Retention Marketing

About GoKwik

GoKwik is a growth operating system designed to power D2C and eCommerce brands from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables over 12,000 merchants worldwide, processes around $2 billion in GMV, and is strengthening its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments and bolstered by a $13 million growth round in June 2025 (total funding: $68 million), GoKwik is scaling aggressively across India, the UK, Europe, and the US.

Why This Role Matters

Retention isnt just about sending emailsits about creating the moments that turn first-time buyers into lifelong customers. As our in-house Retention Marketer, youll be the go-to authority on lifecycle marketing, shaping our internal playbooks and enabling D2C brands to get the absolute best from KwikEngage. Youll operate at the sweet spot where product innovation meets merchant successbringing practitioner expertise, hands-on execution skills, and a deep understanding of what actually drives retention revenue at scale.

What Youll Own

• Retention Strategy & Thought Leadership Build and continuously evolve retention frameworks, playbooks, and success metrics tailored to different product categories. Train our teams on lifecycle best practices and elevate the organizations retention expertise.
• Merchant Enablement & Strategic Support Partner with merchant success managers to help top clients maximize their retention outcomes. Conduct strategic account reviews, audit lifecycle journeys, and design tailored campaign improvements. Craft case studies and success stories from high-performing campaigns.
• Product Feedback & Collaboration Translate real-world retention insights into actionable product improvements. Work closely with the product team to shape advanced lifecycle marketing capabilities and build templates, guides, and content that help merchants unlock maximum value.
  

Who You Are

• 46 years of hands-on retention/lifecycle marketing experience at high-growth D2C brands.
• Proven success driving significant revenue (?20 Cr+ annually) via CRM channels like Email, SMS, WhatsApp, Push, etc.
• Proficient with tools like CleverTap, MoEngage, WebEngage, Klaviyo, or similar.
• Deep understanding of segmentation, personalization, and behavioral triggers.
• Strategic thinker with strong analytical skills and the ability to influence across teams.
• Comfortable interfacing with clients, product, and engineering teams alike.
  

Why GoKwik

At GoKwik, retention is more than a KPIits how brands win. With GoKwik, youll shape how Indias fastest-growing D2C players build loyalty at scale. Work with a fast-moving, collaborative team, innovate with AI-driven tools, and see your strategies directly fuel merchant growth.