Senior Manager Product Marketing

Job Description

Drive positioning, and messaging and create compelling content for Icertis s new product launches and product enhancements for Integrations including SAP and Microsoft. Act as a customer advocate in communicating the value proposition of Icertis products and specific features to the different personas we market to. Be a prolific content creator, both producing pieces individually and managing third parties to produce campaign content, presentations, technical white papers, blogs, and product demo videos. Create sales enablement content and drive internal sales enablement ensuring relevant stakeholders understand product functionality and pricing and how to position to potential prospects. Ensure successful product release & launch collateral as well as refine our ongoing marketing strategies and execution. Experience and ability to create Analysts brief and RFI responses. Analyze Market trends and lead the competitive intelligence for your product portfolio and ensure internal stakeholders have the appropriate training and content to effectively position Icertis against the competition. Excellent leadership, execution, and prioritization skills, able to manage complex projects in a fast-paced environment and regularly deliver on key milestones. Sales focused, business outcomes mindset with exacting attention to detail and a creative and open-minded approach to problem solving. Persuasive storyteller, with superior written, verbal, and visual communication skills Strong understanding of the B2B Enterprise SaaS market. Data insights and analytic skills you must be able to understand the role digital marketing plays in product awareness and lead generation for your product suite. Experience, knowledge and/or understanding of product marketing within a consultative/ solution selling model. Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision and that can engage with the product team to get things done. Excellent interpersonal skills to deal professionally with executives and multiple teams across the globe. This role is part of the Icertis Product Marketing team and will report to the Director, Product Marketing. What you will bring: 6 to 10 years of product marketing experience in SaaS. Experience in SAP and Microsoft tools is an added advantage. Exceptional written and verbal communication skills. Experience with hands-on content development including product collateral, blogs, product demos, sales presentation material and other forms of content designed for external and internal consumption. Skilled storyteller who can craft compelling messages across personas and audiences. Experience with B2B product marketing and sales enablement. Proven success leading and executing development and product go-to-market plans for Enterprise customers. Exceptional analytical and strategic thinking abilities. Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments. Self-motivated and doesnt wait for prescriptive direction, capable of working in a fast-paced, dynamic environment. Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, both internal and external. Strong understanding of SaaS business models and product-led growth strategies. Deep technical product understanding with experience launching complex enterprise management and platform features.