Senior Manager Product Marketing

Job Description

10+ years of related experience and at least a Bachelors degree in Electronics Engineering, Information Systems, Computer Science or related field. MBA is a plus 4+ years in product definition and follow-through to launch. 2+ years working in a large matrixed organization. Relevant experience in a marketing role in EDA or Semiconductor industries. Strong technical aptitude as well as business acumen. Skilled at dealing with ambiguity in early product lifecycle. A passion towards the product; be an avid advocate for the product Ability to make hard trade-offs. Comfortable at risk-taking. Problem-solving skills to dissect & work through challenges. Have strategic thinking yet is detail oriented. Ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship Strong team player with an ability to work collaboratively across geographies and functions Your Profile You are best equipped for this task if you have: Own the products from an idea to a successful launch, with a competitive value proposition and in close cooperation with system architecture team and R&D Be fully vested in the whole product creation cycle from product idea, through specification definition, business case preparation, tracking of project activities and generation of launch plans Develop a successful product roadmap & strategy for certain sub-verticals of the Embedded Security category. Initiate innovative ideas or projects to drive segment strategy and lead the project execution to achieve tangible result Conduct effective and comprehensive customer research to understand market size and opportunity, needs and wants, and the competitive landscape. Deliver those data-driven insights as inputs into the product roadmap. Develop Ecosystem partners , both internally and externally. Align with Application Marketing & Product Management and contribute to the G2M strategy. Act as Marketing / business development interface when required and consult with our customers in the selection of products, related development tools and Software by deploying Technical marketing and Application engineering resources as required Run regular updates with all stakeholders for alignment and launch orchestration