Senior Manager, Marketing Communications,

We are seeking a dynamic and strategic Marketing Lead to spearhead external communications, branding, and ecosystem engagement for our Global Capability Center (GCC) in India. This role will be instrumental in enhancing the GCC s visibility and positioning it as an innovation and talent hub within the broader technology ecosystem. The ideal candidate will engage with academia, startups, industry associations (e.g., NASSCOM, HYSEA), media, CSR partners, and other key external stakeholders to elevate the GCC s presence and reputation.

• Develop and execute a comprehensive external communications strategy tailored to the India GCC.


• Build and maintain a consistent brand identity and messaging across all external touchpoints.


• Collaborate with global and regional marketing teams to ensure alignment with corporate branding and messaging.


• Drive content strategy for thought leadership, press releases, media articles, executive communication, and social media channels.


• Leverage industry and ecosystem events to position the company brand and leadership effectively.

• Serve as the primary liaison with industry bodies such as NASSCOM, HYSEA, TiE, etc.


• Forge strategic partnerships with academic institutions and incubators to enhance the GCC s innovation and employer brand.


• Represent the GCC at external events, conferences, and panel discussions to showcase thought leadership.


• Lead engagement with startups and innovation hubs to explore co-creation and collaboration opportunities.

• Build and nurture relationships with media houses and PR agencies to secure earned media coverage.


• Manage the GCC s public image, respond to media inquiries, and develop executive speaking points and media kits.


• Drive external speaking engagements and interviews for leadership, ensuring alignment with the brand narrative.

• Collaborate with the CSR team to amplify community engagement initiatives.


• Align CSR communication with the organization s brand values and corporate purpose.

• Track and analyze key performance indicators for brand engagement, media coverage, and partnership outcomes.


• Prepare quarterly dashboards and reports to measure impact and optimize strategies.