Senior Manager - Influencer Marketing

Job Description

Job Summary 4 to 7 years of experience in influencer marketing role. Experience working with a digital marketing agency in an influencer management role is a must Good communication and interpersonal skills Knack to build and maintain relationships Strong creative and strategic thinking and negotiation skill Ability to keep up to date on all social media and influencer trends Prior team management experience Key Responsibility - Ensuring smooth internal external coordination while ensuring optimum efficiency and client satisfaction while adhering to quality checks Conduct regular research on brand handled and its competitors including new trends, on-going campaigns, creative innovations, events, promotional activities, social media etc. - macro micro view); analyze determine their strengths and weaknesses relative to your brand identify areas of opportunities/ growth for your brand Ensuring client satisfaction by smooth and timely delivery of work Leading all operations and ensuring error free execution of deliverables including cost sheets, plans and reports for Marketing Campaigns. Assist in creating strong case studies of executed campaigns and apply for Awards in relevant categories. Participate in training programs and workshops to develop skills and knowledge relevant to the role Opportunity mapping by networking and building rapport with influencers and seamlessly integrating the brands with the category of influencers. Setting up and ensuring internal processes are followed to ensure efficiency. Providing guidance to team members on executional tasks Engage in Business Generation by cross selling, boosting brand collaborations and building partnerships Reporting on monthly billings, collections and upselling to clients basis the needs of the campaign. Look after revenue forecasting, budget management and optimally allocate internal teams maintaining healthy P L. Conflict resolution problem solving between individual internal teams Timely feedback performance evaluation of team members. Optimum utilization of team members while making sure that the team is not overworked or under worked. Tend to team development and motivation while internally training team members to increase efficiency, technical skills, soft skills, research training. Building a beyond transactional relationship and creating a positive experience for all stakeholders Providing creative inputs on campaign aspects Responsible for creating the relevant content that needs to be shared and gaining the approval from the client. Sharing the quotations and deliverables. Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company. Scaling up business relationship with the Influencers and client whale keeping a track of deliverables Identify timely hiring requirements while also ensuring smooth hiring and onboarding of resources.