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Diageo logo

Senior Manager- Experiential Marketing

5 - 8 years

30 - 35 Lacs

Gurugram

Posted:6 days ago| Platform: Naukri logo

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Skills Required

Business analysis Shaping UPS Monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description : Experience: 5-8 Years PQE Luxury Shopper Marketing Designing and rolling out central campaigns for the complete Luxury portfolio Ensuring toolkit designs as per aligned brand worlds Work closely with brand team to execute national campaigns (like SDX watch promo) Drive new initiatives, monitor and report the effectiveness of the campaigns 3rd Space and Central strategic events Leading the strategic multi-city 3rd space activation centrally and getting the same executed by regions. Identifying the key opportunities and executing the same end to end Lead for strategic brand tie-ups and in-culture plays Identify external partners / brands with aligned organization goals to drive tie-ups. Drive efficiency in working closely with luxury brands and key customer cohorts to drive experiences in alignment with regional teams (HNI dinners, Golf, Merc, BMW, Watch tie-ups, we'ddings etc) SPOC for National Key accounts Work closely with national key accounts SPOC and lead the marketing conversation along with Key accounts for the applicable brands Monthly reporting on the marketing initiatives across the accounts along with National Key accounts Monitoring & Effectiveness Evaluation Establish robust measurement & feedback mechanism for all marketing initiatives and highlight performance metrics and target achievement. Carry out effective business analysis to respond to channel, category, customer, and competitive industry trends. Focus on identifying growth opportunities for USL through the channel and key customers Worldclass Will be central lead for content and paid media for Worldclass and work closely with Worldclass team for seamless content execution Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

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Beverage Manufacturing

London Sydney

10001 Employees

68 Jobs

    Key People

  • Ivan Menezes

    CEO

  • Helen Hunter

    Chief Financial Officer

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