Senior Manager Ecommerce

As a Senior Manager-ECommerce at Physicswallah Limited, you will be responsible for driving the category strategy and planning, product and portfolio management, business and financial ownership, cross-functional leadership, and customer & market insights. Your key responsibilities will include: - Developing and owning the vision, roadmap, and strategy for the category in alignment with overall business goals. - Conducting in-depth market research and competitor benchmarking to identify trends, market gaps, and growth opportunities. - Defining the optimal product mix and pricing strategies across sub-categories such as STEM kits, DIY kits, and educational toys. - Collaborating with product, design, and R&D teams to conceptualize, test, and launch innovative experiment kits. - Leading SKU rationalization, portfolio optimization, and product lifecycle management. - Ensuring product offerings remain innovative and relevant for various age groups and desired learning outcomes. - Forecasting demand, setting annual business targets, and monitoring key performance indicators including GMV, customer retention, and unit economics. - Tracking sell-through rates and ensuring supply chain is effectively aligned with market demand. - Partnering with teams across marketing, sales, supply chain, design, and content to implement go-to-market strategies. - Collaborating with marketing to define merchandising, promotional, and pricing plans. - Leading efforts on customer insights, content development, and integration of educational experiences within the category. - Gaining a deep understanding of child behavior, parental purchasing decisions, and educational value propositions. - Using feedback from customers, educators, and sales teams to continuously refine and enhance the product offering. Your experience of 4-8 years will be invaluable in driving the growth and success of the ECommerce category at Physicswallah Limited in Noida (Sector 62).,