Senior Manager - Digital Transformation

Business Leadership & Strategy

• Support the definition and execution of the digital transformation roadmap aligned to client business goals.
• Partner with sales, marketing, and consulting teams to define client value propositions and growth opportunities.
• Develop and nurture CXO-level relationships to position CDP as a core enabler of digital transformation.

Consulting & Solutioning

• Translate high-level business objectives into digital use cases and measurable outcomes.
• Facilitate workshops to define strategy, assess maturity, and prioritize transformation initiatives.
• Partner with technology teams on solution design, integrations (across CRM, CDP, MarTech, ERP, Data platforms), and delivery governance.
• Provide guidance on analytics, reporting, and measurement frameworks to ensure ROI on digital initiatives.
• Manage client expectations, serve as a point of escalation, and ensure seamless delivery.

• Lead discovery, strategy, and solution workshops with clients.
• Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
• Develop and foster client relationships, especially within client s analytic departments
• Manage relationships with clients and partners and identify opportunities for new data sources
• Ensure proper analytics implementation of online marketing campaigns
• Advising on, building and maintaining complete documentation for all projects.
• Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement
• Providing ad hoc reporting

Practice & People Development

• Mentor cross-functional teams on CDP use cases, data strategy, and customer engagement.
• Contribute to thought leadership, POVs, and industry events.
• Build partnerships with technology vendors to enhance solution offerings.

Must have:

• 8-12 years of experience in consulting, digital transformation, or data-driven marketing.
• Strong knowledge of enterprise digital platforms (CRM, CDP, MarTech, ERP, Data & Analytics).
• Proven ability to engage with senior client stakeholders and translate business needs into actionable solutions.
• Understanding of emerging technologies (AI/ML, automation, cloud, data platforms).
• Track record of driving revenue growth, practice building, or business development.
• Excellent leadership, communication, and stakeholder management skills.

• Experience with specific digital platforms (Salesforce, Adobe, SAP, Microsoft, etc).
• Exposure to customer experience design, analytics, and omni-channel engagement.
• Certifications in digital platforms, analytics tools, or project management (Agile, PMP, etc).
• Knowledge of data privacy regulations and compliance frameworks.